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When It Comes To Luxury Marketing
Many Publishers Make Promises
AFFLUENCE DELIVERS
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Affluence reaches the true luxury market like no other publisher can
The cornerstone of your marketing program starts with our social networking web site - the world's largest membership organization of affluent people. A socially conscious, elite, and exclusive community, Affluence.org allows wealthy, influential, and affluent people to connect, share information, and generally make life better for themselves and others. For the first time, we afford advertisers unique opportunities to interact, build relationships, and speak with wealthy people from around the world; people with unparalleled discretionary purchasing power.
Affluence fully validates our membership base
With established minimum criteria for membership and voluntary disclosure, Affluence.org ensures that members have a net worth of $3 million or an income of $300,000 annually, an unparalleled target market. We validate this information through the use of public records databases along with proprietary algorithms. Additionally, some members are accepted based on proven relationships with an exceptional network of affluent friends and colleagues. Our marketing partners know they reach a defined target audience with shared social interests and affluent lifestyles. The accuracy of our information trumps other media publishers who rely on outside surveys of audience demographics and audits of smaller sample groups.
Affluence ensures that 100 percent of your ad spend is positioned for a maximum return on
investment
Affluence provides luxury advertisers the opportunity to interact and grow relationships with a high net worth audience through multiple media platforms.
For the first time ever, advertisers may reach this coveted audience with an integrated media approach as defined below:
- Social Networking: Affluence.org- the world’s largest social network for high net worth individuals.
- Print Magazine: Affluence Magazine- an affluent lifestyle magazine targeted at 100,000 households in the U.S.
- Live Events: Affluence Events - live gathering to provide our marketing partners an opportunity to sponsor and meet in person with Affluence members.
- Web 2.0 Media Strategies: Affluence Digital Media—multimedia advertising campaigns using high definition video and Web 2.0 digital technologies that augment and enrich your content in ways previously impossible.
- Personal Interaction: Affluence Concierge- human contact for a personal touch point with our members.
- Membership Benefits: Affluence Membership Cards- opportunities for driving revenues through membership promotions and offers.
Affluence offers you the ability to reach an exclusive high net worth audience with
quantifiable results
Imagine targeting messages to and building brand equity with an audience that has opted in for membership in an exclusive group, a group of high net worth individuals that network together in the world of Web 2.0 technology. Our members interact daily in group forums on travel, luxury goods, investing and more. Affluence members don’t block our e-mails, they look forward to news from Affluence – and our sponsors. You as an advertiser have unique promotional sponsorship opportunities never before available. At last, your advertising campaigns are propagated through an integrated media platform that spans from our highly visited web site, email and digital publications to print publications and custom video production capable of streaming on any media platform.
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AFFLUENCE BY THE NUMBERS
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Affluence members include some of the wealthiest people in the world. We are unique in our ability to identify with their luxury lifestyles, their personal areas of interest, and their incredibly high consumption patterns. What sets us apart is our ability to monitor and measure their interests and traits on the world’s largest validated social networking site for the affluent.
Take a moment to compare our minimum targeted criteria for membership with the median of other media commonly used to reach the affluent market. Think about it – their median does not meet our minimum!
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AFFLUENCE MINIMUM NET WORTH $3,000,000 |
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Robb Report |
Departures |
CN Traveler |
| Median Net Worth |
$2,035,462 |
$2,520,452 |
$1,728,191 |
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AFFLUENCE MINIMUM HHI $300,000 |
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Robb Report |
Departures |
CN Traveler |
| Median HHI |
$188,653 |
$190,904 |
$152,613 |
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| READERSHIP |
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Male – 55% Female – 45% |
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| CURRENT AFFLUENCE MEMBERS RESIDING IN USA |
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30,000 |
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AFFLUENCE.ORG MEMBER DEMOGRAPHIS SNAPSHOT |
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| Location (for online users): |
United States: 79%, United Kingdom 8%,
Canada 5%, Australia 5%, UAE 3% |
Location (for print): United States: 100% - 50,000 members
Average Household Annual Income: $2,476,541
Average Household Net Worth: $32,785,961
Average Age: 49 |
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AFFLUENCE MAGAZINE DISTRIBUTION TO NON MEMBERS |
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| Household with $5,000,000 Net Worth Minimum |
8,500 |
| Household with $1,000,000 Annual Income |
26,500 |
| Current Affluence Members residing in U.S.A. |
15,000 |
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EDITORIAL CONTENT
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| June 2009 |
Wealth & Treasures |
| July 2009 |
The Fine Life |
| September 2009 |
Wheels, Wings and Water |
| October 2009 |
Travel |
| November 2009 |
Holiday Gift Guide |
| December 2009 |
Events & Philanthropy |
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Affluence Lifestyle Events are high end, luxurious, extraordinary experiences designed exclusively for members. The gatherings expose members to a memorable experience which resonates far beyond the event itself into compelling discussion topics in our Forums and Groups. Editorial re-caps appear both on Affluence.org and in our Affluence magazine. Video of our events is produced in HD broadcast TV quality and distributed across the internet for maximum exposure.
We’re planning a series of select Affluence Lifestyle Events each year. Each event will relate to a featured theme and location. Members will enjoy events that include a weekend at Art Basel in Miami, a ski trip in Lake Tahoe combined with an exclusive poker tournament open only to members of Affluence.org, a lifestyle show in London featuring fashion and theater, – the possibilities are endless.
Affluence goes beyond these gala outings with the establishment of private events that bring our members and advertisers together. As a social network, we have a much closer personal relationship with our members than any other media publisher. Because of this, we are able to work closely with you to create custom events to maximize your exposure with attendance from validated, high net worth individuals that we communicate with each and every day. Venues can be chosen by you – your corporate skybox, a museum, an art gallery, a luxurious penthouse, a private island, a yacht charter, championship sporting events, the launch of a new luxury cruise liner or a multi-million dollar private estate – Affluence can assist you in creating that special one of a kind event at the right place, with the right people.
Each Affluence Lifestyle Events will be promoted in the following ways:
- Details of the events published online in our events calendar.
- Details of events in our Affluence magazines.
- Coordinated editorial and advertorial in print and online.
- Details sent to members in our monthly newsletter.
- Follow-up e-mail for the event to our members.
- Personal invitations and travel arrangements for the members from their personal concierge.
A sample program for an Affluence Lifestyle Events would be:
- A welcoming at which Affluence members and other attendees can mingle and meet.
- Opening reception with wine tasting and the Affluence A-List Showcase, which provides the event sponsors the opportunity to showcase and receive valuable feedback on their product or service from an exclusive, high net worth audience of Affluence members.
- Sponsored small group outings such as golf lessons with a pro golfer, snowboarding with Olympic medalist, a wine seminar with expert sommelier, poker lessons from a top pro, or a fashion show – we custom design these to you and your needs.
- A dinner and silent auction with products from sponsors with proceeds donated to charity – and another chance for more mingling and personal socializing between attendees and sponsors.
- Sponsored investment seminars covering estate planning, angel investing, start-ups and more given by some of the top investment advisors in their fields.
- Tons of free time – for the enjoyment and pleasure of all!
- Details of the events published online in our events calendar.
- Details of events in our Affluence magazines.
- Coordinated editorial and advertorial in print and online.
- Details sent to members in our monthly newsletter.
- Follow-up e-mail for the event to our members.
- Personal invitations and travel arrangements for the members from their personal concierge.
A donation from the proceeds of each Affluence Lifestyle Events will be donated to charities chosen by members of Affluence.org.
Our sponsor partners will:
- Work with Affluence to customize the event and outings specifically to meet your needs and objectives.
- Participate in the Affluence A-List Showcase.
- Receive Exclusivity from competitive offerings (limited).
- Be featured on all marketing materials with the Sponsor name and logo.
- Attend and participate in the event and outings.
- Receive contact information for all event attendees.
- Receive HD broadcast quality video of the event for promotional use.
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RATE CARD
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Print Rates
Gross |
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| Full Page |
$16717 |
$15045 |
$13541 |
$11510 |
| Spread |
$27277 |
$24549 |
$22094 |
$18780 |
| 2/3 Page |
$13877 |
$12489 |
$11240 |
$9554 |
| ½ Page |
$10689 |
$9782 |
$8804 |
$7483 |
| 1/3 Page |
$8269 |
$7442 |
$6698 |
$5693 |
| Cover 2 |
$23069 |
$20762 |
$18686 |
$15883 |
| Cover 3 |
$20600 |
$18540 |
$16686 |
$14183 |
| Cover 4 |
$25375 |
$22838 |
$20554 |
$17471 |
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Online Rates
CPM |
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| Banner Video |
728 X 90 |
$35 |
| Home Page Video |
400 X 300 |
$50 |
| Leaderboard |
728 X 90 |
$35 |
| Large Rectangle |
336 X 280 |
$35 |
| Skyscraper |
160 X 600 |
$35 |
| Button |
120 X 90 |
$35 |
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Targeting Capabilities 25% Premium
Targeting premium added to element rates for targeting specific sections of Affluence.org social networking site – i.e. city guides, member forums, classified sections
Web Advertorial $3500
Web advertorial is featured for first week and on Affluence.org and then kept in permanent list of articles searchable and readable by members.
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AFFLUENCE SPONSORSHIP OPPORTUNITIES
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| Item Description |
Rate Card |
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Customer Promotional HD Quality Video |
$15,000 |
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6 Full page Ads in Affluence National Magazine |
$68,970 |
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4 Weeks Forum Sponsorship |
$5,600 |
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2 - 2 Page Print Advertorial |
$50,516 |
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Web Advertorial |
$3,500 |
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Anchor Banner Ad 3 weeks |
$19,500 |
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Home Page Video on Affluence.org for 3 Weeks |
$27,000 |
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Anchor Buttons on 10 Sections of Affluence |
$20,000 |
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Email Newsletter Anchor – 3 Newsletters |
$7800 |
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In Person Meetings with Affluence Members at your event |
$35,000 |
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Total Rate Card Price
Package Discount (45%)
Package Price |
$252,886
$67,114
$139,087 |
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| Item Description |
Rate Card |
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Customer Promotional HD Quality Video |
$15,000 |
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3 Full page Ads in Affluence N ational Magazine |
$41,631 |
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4 Weeks Forum Sponsorship |
$5,600 |
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2 Page Print Advertorial |
$27,754 |
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Web Advertorial |
$3,500 |
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Anchor Banner Ad 3 weeks |
$19,500 |
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Home Page Video on Affluence.org for 3 Weeks |
$27,000 |
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Anchor Buttons on 10 Sections of Affluence |
$20,000 |
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Email Newsletter Anchor – 3 Newsletters |
$7800 |
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Total Rate Card Price
Package Discount (40%)
Package Price |
$167,785
$67,114
$100,671 |
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| Item Description |
Rate Card |
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Customer Promotional HD Quality Video |
$15,000 |
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6 Full page Ads in Affluence National Magazine |
$68,970 |
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4 Weeks Forum Sponsorship |
$5,600 |
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2 - 2 Page Print Advertorial |
$50,516 |
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Web Advertorial |
$3,500 |
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Anchor Banner Ad 3 weeks |
$19,500 |
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Home Page Video on Affluence.org for 3 Weeks |
$27,000 |
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Anchor Buttons on 5 Sections of Affluence |
$10,000 |
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Total Rate Card Price
Package Discount (45%)
Package Price |
$147,985
$54,755
$93,230 |
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| Item Description |
Rate Card |
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Customer Promotional HD Quality Video |
$15,000 |
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2 Full page Ads in Affluence National Magazine |
$30,088 |
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2 Weeks Forum Sponsorship |
$3,600 |
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Web Advertorial |
$3,500 |
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Run Of Network (500K impressions) |
$17,500 |
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Anchor Buttons on 5 Sections of Affluence |
$10,000 |
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Total Rate Card Price
Package Discount (45%)
Package Price |
$79,688
$23,906
$55,782 |
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| Item Description |
Rate Card |
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Customer Promotional HD Quality Video |
$15,000 |
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1 Full page Ads in Affluence National Magazine |
$16,717 |
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2 Weeks Forum Sponsorship |
$3,600 |
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Web Advertorial |
$3,500 |
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Run Of Network (120K impressions) |
$4,200 |
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Anchor Buttons on 3 Sections of Affluence |
$7,500 |
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Total Rate Card Price
Package Discount (45%)
Package Price |
$252,886
$67,114
$139,087 |
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| Item Description |
Rate Card |
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One Page Ad in Affluence Spring 2009 Inaugural Issue |
$16,717 |
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500,000 Ad Impressions On Affluence.org |
$17,500 |
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Total Rate Card Price
Package Price |
$34,217
$17,500 |
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What's so special about our inaugural issue?
Not only is it mailed direct to 50,000 affluent households – this issue will be prepared digitally and emailed to over 1,000,000 applicants that have opted in for email from Affluence!
Contract Regulations
Frequency contracts must be completed within the calendar year of the contract. Cancellation of any portion of a contract voids all rate and positioning protection, and the client will be liable for short rate charges. No cash rebates will be made. Accepted orders are subject to rate change with notice by the publisher of at least 45 days prior to the space closing date of effective issue. The advertiser and its agency, if any, represent that they are fully authorized and licensed to use:
1. Any trademark, copyright, or otherwise private materials.
2. Names and/or images of persons living or dead.
3. Any testimonials contained in any advertisement submitted by or on behalf of the advertiser, and that such advertisement is neither an invasion of privacy, libelous, nor otherwise unlawful to any third party.
The advertiser warrants and represents that the product or service advertised is true and accurate in all respects. All materials submitted for publication become the sole and absolute property of Affluence Corporation. The advertiser (and its agency) relinquishes and waives all rights of every kind and nature therein. All terms and conditions of the Affluence Corporation standard advertising contract are incorporated herein by reference as if fully set forth and made part hereof.
Advertising Standards
The publisher takes responsibility for the advertising content and color quality. Therefore, the publisher, in its sole discretion at all times, reserves the right to correct or reject any advertising material submitted for publication. Words such as “advertisement” will be placed on ad copy that, in the publisher’s opinion, resembles editorial matter. If the publisher determines the material furnished for advertising is unacceptable, the publisher reserves the right to repeat the most recent ad.
New advertisers may be required to submit credit/bank references and financial statements before being permitted to advertise. The publisher reserves the right to decline or reject any advertisement for any reason, at any time, without liability, even though previously acknowledged or accepted. Only actual publication of an advertisement constitutes its acceptance; but does not constitute any agreement for continued publication in any form, regardless of prior agreements.
Advertising Responsibility
The publisher cannot be held responsible for the quality of reproduction when specifications are not adhered to or when material is not received by deadline. If materials require alterations to meet advertising specifications, the publisher reserves the right to charge for alteration costs.
Agency Commission
A 15 percent commission is given to recognized advertising agencies submitting complete, correctly sized plate-ready materials. Billing payment for advertising is due on space close deadline unless credit terms are approved in writing prior to that date. For approved advertising agencies, payment terms are net due 30 days from distribution date. Failure by an advertiser to pay promptly may result in non-publication of its advertisement thereafter.
Cancellations
Cancellation requests must be made in writing and received by Affluence Corporation prior to the space close deadline. Cover position cancellation requests must be received and acknowledged no less than 30 days prior to the space close deadline. Cancellations are not accepted after space close deadline.
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