Affluence

Advertising

 
Event
 

For advertising inquiries, please email advertising@affluence.org



When It Comes To Luxury Marketing
Many Publishers Make Promises


AFFLUENCE DELIVERS

 

*  Affluence reaches the true luxury market like no other publisher can

The cornerstone of your marketing program starts with our social networking web site - the world's largest membership organization of affluent people. A socially conscious, elite, and exclusive community, Affluence.org allows wealthy, influential, and affluent people to connect, share information, and generally make life better for themselves and others. For the first time, we afford advertisers unique opportunities to interact, build relationships, and speak with wealthy people from around the world; people with unparalleled discretionary purchasing power.



People  Affluence fully validates our membership base

With established minimum criteria for membership and voluntary disclosure, Affluence.org ensures that members have a net worth of $3 million or an income of $300,000 annually, an unparalleled target market. We validate this information through the use of public records databases along with proprietary algorithms. Additionally, some members are accepted based on proven relationships with an exceptional network of affluent friends and colleagues. Our marketing partners know they reach a defined target audience with shared social interests and affluent lifestyles. The accuracy of our information trumps other media publishers who rely on outside surveys of audience demographics and audits of smaller sample groups.



People  Affluence ensures that 100 percent of your ad spend is positioned for a maximum return on
        investment

Affluence provides luxury advertisers the opportunity to interact and grow relationships with a high net worth audience through multiple media platforms.
For the first time ever, advertisers may reach this coveted audience with an integrated media approach as defined below:

  • Social Networking: Affluence.org- the world’s largest social network for high net worth individuals.
  • Print Magazine: Affluence Magazine- an affluent lifestyle magazine targeted at 100,000 households in the U.S.
  • Live Events: Affluence Events - live gathering to provide our marketing partners an opportunity to sponsor and meet in person with Affluence members.
  • Web 2.0 Media Strategies: Affluence Digital Media—multimedia advertising campaigns using high definition video and Web 2.0 digital technologies that augment and enrich your content in ways previously impossible.
  • Personal Interaction: Affluence Concierge- human contact for a personal touch point with our members.
  • Membership Benefits: Affluence Membership Cards- opportunities for driving revenues through membership promotions and offers.


People  Affluence offers you the ability to reach an exclusive high net worth audience with
         quantifiable results

Imagine targeting messages to and building brand equity with an audience that has opted in for membership in an exclusive group, a group of high net worth individuals that network together in the world of Web 2.0 technology. Our members interact daily in group forums on travel, luxury goods, investing and more. Affluence members don’t block our e-mails, they look forward to news from Affluence – and our sponsors. You as an advertiser have unique promotional sponsorship opportunities never before available. At last, your advertising campaigns are propagated through an integrated media platform that spans from our highly visited web site, email and digital publications to print publications and custom video production capable of streaming on any media platform.

 
Event  
Event


AFFLUENCE BY THE NUMBERS

 

Affluence members include some of the wealthiest people in the world. We are unique in our ability to identify with their luxury lifestyles, their personal areas of interest, and their incredibly high consumption patterns. What sets us apart is our ability to monitor and measure their interests and traits on the world’s largest validated social networking site for the affluent.

Take a moment to compare our minimum targeted criteria for membership with the median of other media commonly used to reach the affluent market. Think about it – their median does not meet our minimum!


Affluence AFFLUENCE MINIMUM NET WORTH $3,000,000 Affluence
  Robb Report Departures CN Traveler
Median Net Worth $2,035,462 $2,520,452 $1,728,191
 
Affluence AFFLUENCE MINIMUM HHI $300,000 Affluence
  Robb Report Departures CN Traveler
Median HHI $188,653 $190,904 $152,613
 
READERSHIP
Affluence Male – 55%      Female – 45% Affluence
 
CURRENT AFFLUENCE MEMBERS RESIDING IN USA
Affluence 30,000 Affluence
 
Affluence AFFLUENCE.ORG MEMBER DEMOGRAPHIS SNAPSHOT Affluence
 
Location (for online users): United States: 79%, United Kingdom 8%,
Canada 5%, Australia 5%, UAE 3%
Location (for print): United States: 100% - 50,000 members

Average Household Annual Income: $2,476,541

Average Household Net Worth: $32,785,961

Average Age: 49
 
Affluence AFFLUENCE MAGAZINE DISTRIBUTION TO NON MEMBERS Affluence
Household with $5,000,000 Net Worth Minimum 8,500
Household with $1,000,000 Annual Income 26,500
Current Affluence Members residing in U.S.A. 15,000
 
Event
 
Event


EDITORIAL CONTENT

 
June 2009 Wealth & Treasures
July 2009 The Fine Life
September 2009 Wheels, Wings and Water
October 2009 Travel
November 2009 Holiday Gift Guide
December 2009 Events & Philanthropy
 

Affluence Lifestyle Events are high end, luxurious, extraordinary experiences designed exclusively for members. The gatherings expose members to a memorable experience which resonates far beyond the event itself into compelling discussion topics in our Forums and Groups. Editorial re-caps appear both on Affluence.org and in our Affluence magazine. Video of our events is produced in HD broadcast TV quality and distributed across the internet for maximum exposure.


We’re planning a series of select Affluence Lifestyle Events each year. Each event will relate to a featured theme and location. Members will enjoy events that include a weekend at Art Basel in Miami, a ski trip in Lake Tahoe combined with an exclusive poker tournament open only to members of Affluence.org, a lifestyle show in London featuring fashion and theater, – the possibilities are endless.


Affluence goes beyond these gala outings with the establishment of private events that bring our members and advertisers together. As a social network, we have a much closer personal relationship with our members than any other media publisher. Because of this, we are able to work closely with you to create custom events to maximize your exposure with attendance from validated, high net worth individuals that we communicate with each and every day. Venues can be chosen by you – your corporate skybox, a museum, an art gallery, a luxurious penthouse, a private island, a yacht charter, championship sporting events, the launch of a new luxury cruise liner or a multi-million dollar private estate – Affluence can assist you in creating that special one of a kind event at the right place, with the right people.


Each Affluence Lifestyle Events will be promoted in the following ways:

  • Details of the events published online in our events calendar.
  • Details of events in our Affluence magazines.
  • Coordinated editorial and advertorial in print and online.
  • Details sent to members in our monthly newsletter.
  • Follow-up e-mail for the event to our members.
  • Personal invitations and travel arrangements for the members from their personal concierge.

A sample program for an Affluence Lifestyle Events would be:

  • A welcoming at which Affluence members and other attendees can mingle and meet.
  • Opening reception with wine tasting and the Affluence A-List Showcase, which provides the event sponsors the opportunity to showcase and receive valuable feedback on their product or service from an exclusive, high net worth audience of Affluence members.
  • Sponsored small group outings such as golf lessons with a pro golfer, snowboarding with Olympic medalist, a wine seminar with expert sommelier, poker lessons from a top pro, or a fashion show – we custom design these to you and your needs.
  • A dinner and silent auction with products from sponsors with proceeds donated to charity – and another chance for more mingling and personal socializing between attendees and sponsors.
  • Sponsored investment seminars covering estate planning, angel investing, start-ups and more given by some of the top investment advisors in their fields.
  • Tons of free time – for the enjoyment and pleasure of all!
  • Details of the events published online in our events calendar.
  • Details of events in our Affluence magazines.
  • Coordinated editorial and advertorial in print and online.
  • Details sent to members in our monthly newsletter.
  • Follow-up e-mail for the event to our members.
  • Personal invitations and travel arrangements for the members from their personal concierge.

A donation from the proceeds of each Affluence Lifestyle Events will be donated to charities chosen by members of Affluence.org.

Our sponsor partners will:

  • Work with Affluence to customize the event and outings specifically to meet your needs and objectives.
  • Participate in the Affluence A-List Showcase.
  • Receive Exclusivity from competitive offerings (limited).
  • Be featured on all marketing materials with the Sponsor name and logo.
  • Attend and participate in the event and outings.
  • Receive contact information for all event attendees.
  • Receive HD broadcast quality video of the event for promotional use.
 
Event
 
Event
 


RATE CARD

 
Print Rates
Gross
Affluence
Item 1X 2X 3X 6X
Affluence
   Full Page $16717 $15045 $13541 $11510
   Spread $27277 $24549 $22094 $18780
   2/3 Page $13877 $12489 $11240 $9554
   ½ Page $10689 $9782 $8804 $7483
   1/3 Page $8269 $7442 $6698 $5693
   Cover 2 $23069 $20762 $18686 $15883
   Cover 3 $20600 $18540 $16686 $14183
   Cover 4 $25375 $22838 $20554 $17471
 
Online Rates
CPM
Affluence
Element Description Net
Affluence
   Banner Video 728 X 90 $35
   Home Page Video 400 X 300 $50
   Leaderboard 728 X 90 $35
   Large Rectangle 336 X 280 $35
   Skyscraper 160 X 600 $35
   Button 120 X 90 $35
 

Targeting Capabilities    25% Premium
Targeting premium added to element rates for targeting specific sections of Affluence.org social networking site – i.e. city guides, member forums, classified sections


Web Advertorial            $3500
Web advertorial is featured for first week and on Affluence.org and then kept in permanent list of articles searchable and readable by members.

 
Event
 
Event
 


AFFLUENCE SPONSORSHIP OPPORTUNITIES

 
  Platinum Pactkag
Affluence
Item Description Rate Card
Affluence
  Customer Promotional HD Quality Video $15,000
  6 Full page Ads in Affluence National Magazine $68,970
  4 Weeks Forum Sponsorship $5,600
  2 - 2 Page Print Advertorial $50,516
  Web Advertorial $3,500
  Anchor Banner Ad 3 weeks $19,500
  Home Page Video on Affluence.org for 3 Weeks $27,000
  Anchor Buttons on 10 Sections of Affluence $20,000
  Email Newsletter Anchor – 3 Newsletters $7800
  In Person Meetings with Affluence Members at your event $35,000
  Total Rate Card Price
Package Discount (45%)
Package Price
$252,886
$67,114
$139,087
 
  Gold Pactkag
Affluence
Item Description Rate Card
Affluence
  Customer Promotional HD Quality Video $15,000
  3 Full page Ads in Affluence N ational Magazine $41,631
  4 Weeks Forum Sponsorship $5,600
  2 Page Print Advertorial $27,754
  Web Advertorial $3,500
  Anchor Banner Ad 3 weeks $19,500
  Home Page Video on Affluence.org for 3 Weeks $27,000
  Anchor Buttons on 10 Sections of Affluence $20,000
  Email Newsletter Anchor – 3 Newsletters $7800
  Total Rate Card Price
Package Discount (40%)
Package Price
$167,785
$67,114
$100,671
 
  Silver Pactkag
Affluence
Item Description Rate Card
Affluence
  Customer Promotional HD Quality Video $15,000
  6 Full page Ads in Affluence National Magazine $68,970
  4 Weeks Forum Sponsorship $5,600
  2 - 2 Page Print Advertorial $50,516
  Web Advertorial $3,500
  Anchor Banner Ad 3 weeks $19,500
  Home Page Video on Affluence.org for 3 Weeks $27,000
  Anchor Buttons on 5 Sections of Affluence $10,000
  Total Rate Card Price
Package Discount (45%)
Package Price
$147,985
$54,755
$93,230
 
  Silver Pactkag
Affluence
Item Description Rate Card
Affluence
  Customer Promotional HD Quality Video $15,000
  2 Full page Ads in Affluence National Magazine $30,088
  2 Weeks Forum Sponsorship $3,600
  Web Advertorial $3,500
  Run Of Network (500K impressions) $17,500
  Anchor Buttons on 5 Sections of Affluence $10,000
  Total Rate Card Price
Package Discount (45%)
Package Price
$79,688
$23,906
$55,782
 
  Affluence Launch Packages
Affluence
Item Description Rate Card
Affluence
  Customer Promotional HD Quality Video $15,000
  1 Full page Ads in Affluence National Magazine $16,717
  2 Weeks Forum Sponsorship $3,600
  Web Advertorial $3,500
  Run Of Network (120K impressions) $4,200
  Anchor Buttons on 3 Sections of Affluence $7,500
  Total Rate Card Price
Package Discount (45%)
Package Price
$252,886
$67,114
$139,087
 
  Affluence Launch Packages
Affluence
Item Description Rate Card
Affluence
  One Page Ad in Affluence Spring 2009 Inaugural Issue $16,717
  500,000 Ad Impressions On Affluence.org $17,500
  Total Rate Card Price
Package Price
$34,217
$17,500
 
Event
 
Event
 

What's so special about our inaugural issue?
Not only is it mailed direct to 50,000 affluent households – this issue will be prepared digitally and emailed to over 1,000,000 applicants that have opted in for email from Affluence!


Contract Regulations
Frequency contracts must be completed within the calendar year of the contract. Cancellation of any portion of a contract voids all rate and positioning protection, and the client will be liable for short rate charges. No cash rebates will be made. Accepted orders are subject to rate change with notice by the publisher of at least 45 days prior to the space closing date of effective issue. The advertiser and its agency, if any, represent that they are fully authorized and licensed to use:
1. Any trademark, copyright, or otherwise private materials.
2. Names and/or images of persons living or dead.
3. Any testimonials contained in any advertisement submitted by or on behalf of the advertiser, and that such advertisement is neither an invasion of privacy, libelous, nor otherwise unlawful to any third party.
The advertiser warrants and represents that the product or service advertised is true and accurate in all respects. All materials submitted for publication become the sole and absolute property of Affluence Corporation. The advertiser (and its agency) relinquishes and waives all rights of every kind and nature therein. All terms and conditions of the Affluence Corporation standard advertising contract are incorporated herein by reference as if fully set forth and made part hereof.


Advertising Standards
The publisher takes responsibility for the advertising content and color quality. Therefore, the publisher, in its sole discretion at all times, reserves the right to correct or reject any advertising material submitted for publication. Words such as “advertisement” will be placed on ad copy that, in the publisher’s opinion, resembles editorial matter. If the publisher determines the material furnished for advertising is unacceptable, the publisher reserves the right to repeat the most recent ad.
New advertisers may be required to submit credit/bank references and financial statements before being permitted to advertise. The publisher reserves the right to decline or reject any advertisement for any reason, at any time, without liability, even though previously acknowledged or accepted. Only actual publication of an advertisement constitutes its acceptance; but does not constitute any agreement for continued publication in any form, regardless of prior agreements.


Advertising Responsibility
The publisher cannot be held responsible for the quality of reproduction when specifications are not adhered to or when material is not received by deadline. If materials require alterations to meet advertising specifications, the publisher reserves the right to charge for alteration costs.


Agency Commission
A 15 percent commission is given to recognized advertising agencies submitting complete, correctly sized plate-ready materials. Billing payment for advertising is due on space close deadline unless credit terms are approved in writing prior to that date. For approved advertising agencies, payment terms are net due 30 days from distribution date. Failure by an advertiser to pay promptly may result in non-publication of its advertisement thereafter.


Cancellations
Cancellation requests must be made in writing and received by Affluence Corporation prior to the space close deadline. Cover position cancellation requests must be received and acknowledged no less than 30 days prior to the space close deadline. Cancellations are not accepted after space close deadline.

 
Event
 
 
Affluence